CLIENT: JCC Mid-Westchester
We refreshed the logo and brand for this nonprofit organization — the Jewish Community Center of Mid-Westchester to present them as the hub of the Jewish community. The visual identity system provides a more dynamic look and the flexibility that allows staff to create a range of marketing materials with maintaining a consistent look.
Program Guide
The Annual Program Guide introduces the new look with photos emerging from the logo. A redesigned Application Form divides the sections with colors and makes it easy to register up to 4 people simultaneously.
Agency Brochure
The agency brochure is organized around thematic topics rather than the traditional departments. This helps donors as well as members to understand the underlying values that the JCC believes in to help people connect with the organization on a deeper level.
Program Branding
To create an independent look for the Bendheim Performing Arts Center that is still related to the overall JCC branding, we use the overlapping chips to create a spotlight effect and introduce a magenta color to the organizational color palette. Use of the same typefaces maintain consistency with the organizational brand. The Performing Art Center is able to maintain its own identity but still connect with the JCC.
Event & Sponsorship Marketing
We also create a suite of marketing materials to promote recruitment and fundraising for the Maccabi Games, the Olympic-style event for Jewish teens. See the award-winning campaign we created for the Maccabi Games.
Links
- See how we developed the JCC’s award-winning event promotional materials.
- See other examples of nonprofit branding.
- Contact Red Rooster Group to learn about branding and design for your organization.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
