CLIENT: New Jersey Center for Non-Profits

This membership brochure presents the Center’s membership benefits in a clear and compelling way. We organized the information around three main areas: Savings, Expertise, and Advocacy. After conducting a review of their current marketing materials, we consolidated all the information into a single membership brochure based on the following recommendations:

1. Strengthening the logo to have a more dynamic look that positions the Center as the hub of the nonprofit sector in New Jersey.
2. Organize the association’s membership benefits into 3 main categories so they could be more clearly understood.
3. Use testimonials from members to instill credibility and convey the value of membership.
4. Use photos demonstrating the programs and services to make them more tangible for potential members.
5. Redesign the 3 page membership application to be 2 pages and make it more user friendly.

The new membership brochure and application creates a compelling package for potential members that clearly explains the benefits and ties in with the organization’s overall mission and look.

Left: Testimonials by other members establish credibility.

Center: Membership benefits are organized into 3 main categories to make them easier to comprehend.

Right: The Center’s updated logo conveys the Center galvanizing the nonprofit sector with positive energy.

• Read more about how we helped focus their membership appeal.

Red Rooster Group’s Relationship with the Center for Non-Profits

Red Rooster Group is a partner with the New Jersey Center for Non-Profits, supporting their efforts and offering discounts to its members and conducting a Free Brand Review Competition for its members.

See the Postcards we created to promote their conference.

Find out more about our partnership with the Center for Non-Profits.

Apply for the Free Brand Review Competition run through the Center.

See the Winners of the Free Brand Review Competition for September.

Read about marketing challenges faced by small and medium nonprofits.

Links

• Find out how Red Rooster Group supports the nonprofit sector.
• Contact Red Rooster Group about your nonprofit marketing needs.

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.