CLIENT: Yeshivah of Flatbush
Newsletter
The Yeshivah of Flatbush, an Orthodox high school located in Brooklyn, NY, needed a clear and cohesive means of distributing information to current and prospective students and their families. Red Rooster Group redesigned the format of the Yeshivah’s newsletter to serve as an informative and accessible presentation of the Yeshivah’s divisions and services.
As the school transitioned from producing very long print newsletters to communicating timely information through an e-mail newsletter and blog, the newsletter served more as a brochure with information about the school’s overall offerings.
The previous long print newsletters featured large amounts of important information, but were not grouped in a way that made it easy to understand the school’s strengths. We consolidated information in a concise way to quickly communicate what the school was all about. After determining the most important things that the school wanted to communicate, we organized the information into spreads dedicated to each of their main offerings. We redesigned the pages with prominent headlines to distinguish categories and catch the attention of readers. Each spread had a main story, subsidiary stories and smaller news bites to help the reader determine the importance of the information.
We arranged the fall and spring issues to present information about the school in a more organized fashion so that, just by flipping through, the families of prospective and current students could easily identify focus areas of the newsletter.
Fall Issue
The fall issue was designed to focus on recruitment of students entering eighth grade to attend the Yeshiva’s high school. The issue emphasized the high school’s strong career orientation by highlighting the impressive list of students’ college acceptances. Our design presented information about the upper division in a compelling and easy to read manner. We grouped topics of interest into four main areas: College Prep, Academics, Science and Technology, and Student choice. Providing a hierarchy helped readers to absorb information and showcased the various dimensions of the Yeshivah’s offerings.
Spring Issue
The goal in the design of the spring issue was to highlight the school’s robust offerings, in particular, those related to the elementary school. The issue featured spreads about the early childhood program and extracurricular activities. Additionally, the issue contained a spread describing the Capital Campaign and recognizing the school’s donors with featured profiles.
Our redesign of both issues helped to elevate the Yeshivah to a more professional level.
