A clean symbol of a dove made from three parts, each with three arcs reinforces the concept of Triple Negative Breast Cancer.
To encourage peer-to-peer fundraising, we updated the organization’s fundraising platform with bold, energetic graphics, and lots of resources to help people host successful events.
We redesigned the emails to be more attention-getting and more personal, with appeals from others in their communities. Each had a clear call to action. These efforts dramatically increased the response rate.
All the emails we designed followed suit, with clear, compelling graphics that reflected the Triple Negative Breast Cancer Day brand while warmly welcoming people to the community and making clear the actions people could take.
The email graphics we created were adapted to social media for consistency in look and message.
We developed a range of print materials as part of the overall marketing outreach to support people who were producing local events.
A vigorous public relations outreach campaign to publications, websites, and blogs achieved a wide range of coverage for the organization. As a result, more than 100 events were held around the country, raising more than $200,000 for the organization.
In addition, to create credibility for the cause, we reached out to state governments to declare March 3 as Triple Negative Breast Cancer Day. Eleven states issued proclamations, which we touted on social media to bolster community and awareness in those states.
To gain even more publicity for the organization, we arranged for the client to ring the opening bell of the New York Stock Exchange. The ceremony was covered on network and cable broadcast news, with the organizational logo featured prominently.
As a result, more than 100 events were produced around the country, raising $200,000 and greatly increasing awareness of the organization and its cause.