Raising Awareness and Funds for Breast Cancer Research

Event Branding

A clean symbol of a dove made from three parts, each with three arcs reinforces the concept of Triple Negative Breast Cancer.

Event Microsite

To encourage peer-to-peer fundraising, we updated the organization’s fundraising platform with bold, energetic graphics, and lots of resources to help people host successful events.

Emails

We redesigned the emails to be more attention-getting and more personal, with appeals from others in their communities. Each had a clear call to action. These efforts dramatically increased the response rate.

All the emails we designed followed suit, with clear, compelling graphics that reflected the Triple Negative Breast Cancer Day brand while warmly welcoming people to the community and making clear the actions people could take.

Social Media

We produced a comprehensive social media campaign to generate interest and motivate people to host events and donate.

Printed Materials

We developed a range of print materials as part of the overall marketing outreach to support people who were producing local events.

Public Relations

A vigorous public relations outreach campaign to publications, websites, and blogs achieved a wide range of local and national coverage for the organization. As a result, more than 100 events were held around the country, raising more than $200,000 for the organization.

State Proclamations

In addition, to create credibility for the cause, we reached out to state governments to declare March 3 as Triple Negative Breast Cancer Day. Eleven states issued proclamations, which we touted on social media to bolster community and awareness in those states.

Opening Bell of the New York Stock Exchange

To gain even more publicity for the organization, we arranged for the client to ring the opening bell of the New York Stock Exchange. The ceremony was covered on network and cable broadcast news, with the organizational logo featured prominently.

Results

As a result, more than 100 events were produced around the country, raising $200,000 and greatly increasing awareness of the organization and its cause.