How do you distinguish the U.S. Navy Seabee’s capital campaign from those of other U.S. military units that are more well-known?

To support its $10 million capital campaign to preserve the legacy of the U.S. Navy’s construction battalions, the CEC/Seabee Historical Foundation needed a theme, message, and website that would draw donors into the story of the Seabees and inspire them to fund state-of-the-art exhibits at the U.S. Navy Seabee Museum in Port Hueneme, CA.

The Seabees innovated ways to conquer engineering challenges and made it possible to move troops under difficult situations and support humanitarian efforts.

We focused on what makes Seabees unique — their ingenuity under fire and without resources.

The website invites potential donors to explore the Seabees’ ingenuity while learning about the campaign, and the specifics of the museum.

We developed a flexible system for the campaign visual identity and provided a brand manual so that Foundation staff could develop branded campaign materials.

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