UMFS, a social service agency in Virginia, wanted to communicate the impact it had across a range of areas. While called an Impact Report, it’s actually more of a brochure that uses infographics to visually present statistics showing the organization’s impact in five areas corresponding to its values. The infographics use large numbers as a focal point, and icon-style graphics to illustrate the points. The graphics were used both in a printed brochure as well as on the website, which we also created. The Impact Report also is designed to be read easily on a mobile device.