Sid Jacobson Jewish Community Center
Capital Campaign Uses Stories of Intersecting Lives
To raise money for renovation and expansion at this Jewish Community Center, we used a storytelling approach. We developed the theme of Intersecting Lives to show how the JCC brings together different people from the community.
Services
- Campaign Theme & Identity
- Campaign Logo & Digital Assets
- Core Fundraising Messaging
- Campaign Brochure
Challenge
We had to communicate the value of needed upgrades to the existing building as well as a new facility that would serve as a community food hub for those in need.
Solution
Our solution was to use stories to show how integral this JCC was to different populations within the community.
The brochure describes the specific improvements to the building as well as new additions planned, framed around supporting the Jewish community and putting Jewish values into action.
The hand-drawn style of the people and textured stock lend a personal touch, while a pocket contains inserts describing the various giving opportunities for donors.
We designed the brochure around three stories, each featuring three different people who connect at the JCC. The stories are told in panels that show two people but open up to reveal all three.
A spread features quotes about how people will benefit from the capital improvements.
See more examples of capital campaign brochures and learn more about our capital campaign services on our site: CapitalCampaignKit.com
