New Brand Unifies Temple

Temple Sinai, the largest Reform congregation on Long Island, needed to update its brand. In a discovery phase, we explored the perceptions and strengths of this thriving congregation, including its rich diversity of offerings. To appeal to both members and potential members, we developed the theme of, “Where every heart has a home,” a new logo made out of Hebrew letters, and a visual identity system that creates a unique look for the temple while unifying all of its divisions.