LearningLinks Preschool
Integrated Digital & Print Campaign
A comprehensive marketing plan and digital campaign, including testing various offers online and in person for driving enrollment.
Services
- Assessment
- Messaging Strategy
- Facebook Targeting Strategy
- Digital Marketing Management
- Emails
- Social Media
- Print Collateral
- Website Enhancements
- Testimonial Videos
- Marketing Videos
Results
139,000
Impressions
2,074
Link Clicks
The Challenge
LearningLinks Preschool needed to grow enrollment in a competitive early education market. At the same time, a parallel challenge emerged: recruiting qualified teachers in a tight labor market. Both audiences — parents considering enrollment and educators considering employment — needed to be reached simultaneously with distinct messages and through different channels.
Communications Assessment & Recommendations
We interviewed staff and mapped every prospective parent touchpoint from awareness through enrollment. The resulting flow chart revealed gaps in follow-up, messaging, urgency, and motivation, allowing us to recommend more effective emails and communications to move families toward action.
Messaging Strategy & Overview Document
We developed an overview document defining the school’s core proposition: what made LearningLinks distinctively valuable to parents. This became the foundation for all subsequent creative work, ensuring consistency across every channel and audience.
Digital Enrollment Ads
To establish the awareness of the school’s value proposition, we created a series of brand positioning ads around the theme of “play-based learning.”
Testimonial Ads
We created a series of ads featuring parents describing what they like most about LearningLinks.
Video
We also created a series of videos featuring parent testimonials that were used as ads and on the website.
Offer Testing
To determine what would motivate enrollment, we designed a systematic offer testing program. We tested multiple incentives, including tuition discounts and fee waivers, across different channels and formats:
- Facebook advertising with distinct offer variants
- Open house events promoted with channel-specific messaging
- Community fairs with in-person offer presentation
- Printed flyers distributed to parents
- Direct email to the school’s existing list and through partner channels
Testing was conducted with real audiences in real conditions. We measured response rates by offer type, channel, and audience segment — generating learnings about what actually moved prospective parents toward enrollment decisions.
We used email to the school’s list as well as partnership emails with local media for reaching a wider audience.
Website
To improve the school’s online appeal and increase conversions, we redesigned key pages, added videos and testimonials, and updated the website regularly with the new offers and open house events.
Signage
To improve visibility for the pre-school, we recommended and produced low-cost banners facing the various sides of the building.
Teacher Recruitment Ads
As part of the effort, we created a marketing plan to recruit teachers, including recommendations for job postings and online marketing efforts, creating print and video ads, and a new Careers page on the website.
