Peer-to-Peer Support: A core function of the Institute, which provides high-quality technical assistance and guidance on best practices to fellow agencies looking to evolve.
Effective Solutions: Building capacity and effectiveness within agencies to help them improve outcomes and succeed financially.
Family-Centric Care: Focused on helping each child grow and succeed; nurturing individually.
Transformation: The Institute’s fundamental goal is to assist in the evolution of care; to help agencies transition to new and better models, from residential care to family-based care that may begin with short-term residential treatment.
Best Outcomes: Focused on benefits experienced by the end users – the children and their families.
The Provider Institute, a group of successful child welfare agencies with specific areas of expertise, is committed to sharing information and providing practical, peer-to-peer support to help fellow agencies make needed organizational changes. The objective is to scale up the most effective practices in community-based care that improve services and outcomes for youth and their families. By providing hands-on support, one Institute provider helps one agency identify and leverage particular services that can best facilitate change over time.
The Provider Institute, a unit of the Annie E. Casey Foundation and the only organization providing this kind of peer-to-peer support, is dedicated to helping agencies achieve better results more quickly and to drive needed change throughout the sector.
Child welfare agencies that recognize the value of providing care for children in family settings rather than in congregate care may face a difficult time in transitioning their agencies to this model of service. Facing boards and donors that may be concerned about change and leadership that may lack the knowledge of how to usher in transformation, agencies don’t know where to turn for help.
Understanding that agencies would best learn from each other, the Annie E. Casey Foundation marshaled its expertise in the child welfare sector to bring together the best practices for nonprofits around the county that have undergone this transformation themselves. The selected agencies will provide hands-on assistance through “modules of excellence” in service models and administrative functions to other agencies looking for this help.
Called the Provider Institute, this is the only entity providing peer-to-peer support in the sector — an empowering way for organizations to engage in change through the entry point that is best for them, and to learn in a way that respects the needs of their individual organizations.
The approach of working one-on-one with agencies around the country is intended to inspire a sea change across the child welfare landscape, ultimately resulting in better opportunities for tens of thousands of children to recognize their full potential.
Though names, taglines, and messaging in general can have a broad range of characteristics, here is a fundamental range of categories used to discuss names and taglines to get us started.
Types of names fall in a range from Descriptive to Abstract.
Descriptive: Names that state the message simply and clearly (Children’s Aid Society, Marin Abused Women’s Services)
Evocative: Names that suggest the message emotionally or psychologically (Kickstart International, Crossroads, Kaboom!)
Abstract: Names that attract the demographic without addressing the message directly, or perhaps not at all (Lighthouse International, Apple, Xerox, Amazon)
The names we are initially exploring for the Provider Institute fall into the Descriptive to Evocative range. Since a name and tagline must work together and complement each other, the following strategies will help us to determine how the two elements can work together.
Typically, a more evocative name might be paired with a more descriptive tagline, and vice versa. And sometimes a descriptive name is paired with a descriptive tagline, thus creating a further level of messaging.
Here are examples of how these three strategies might work for the Provider Institute. The name examples, below, are just that, examples of types of names to illustrate the strategies. The taglines also have been composed just for this illustration, and have not gone through a process of creative development.
Providers sharing best practices for optimal outcomes.
Strategizing a better future for every child.
An inter-agency network of progressive care providers.
This initial list of naming ideas can be used to gauge your expectations and preferences for the main messaging concepts to be conveyed, the types of names preferred, and specific words that resonate, resulting in a direction to pursue for the next round of name exploration.
Peer to Peer
Practice Sharing Institute
Field Practices Network
Agency Practices Network
Best Care Collaborative
Best Practices Collaborative
Effective Practice Advocates
Progressive Providers Network
Progressive Practices Exchange
Care Evolution Institute
New Vision Network
Advocates for Better Outcomes
Best Outcomes Initiative
Brighter Futures Institute
Safe & Well Net