Our extensive research uncovered valuable opportunities to:
Previously, AFSI’s message had focused on their work. Using the insight we uncovered from our discovery process, we crafted new messaging that focused on the positive impact they are having on the world.
We designed a comprehensive visual identity system for AFSI including icons and custom graphics for their main program areas, databases, e-learning courses, and program maps. Combined with a palette of colors, angled rules, textures from nature, and ragged edges, AFSI now has a unique look that helps them stand out in the sector.
We completely reinvented the homepage with a new navigation system to invite more users to discover content. The homepage introduces the new brand, making it easy to engage with the primary research areas, publications, and tools. It also promotes the e-learning courses and invites collaboration and participation.
To expand AFSI’s audience, we provided context for each program — a description of the issue, what AFSI is doing about it, and why that research is important. Site visitors can learn about the relevant staff for that issue, see maps of the locations, a list of collaborators, and explore past successes and related publications.
We identified ways for stakeholders to engage with AFSI and created new sections to invite stakeholders to do so. A Looking Ahead section suggests future funding opportunities.
Users now have a seamless online educational experience. We created an e-learning section that’s integrated with the third-party LearnDash system and completely customized for AFSI. A single login now allows users to access online courses and AFSI’s tools while providing AFSI with user tracking. A new sortable database of testimonials promotes e-learning.
Morven McLean
Executive Director, Agriculture & Food Systems Institute