Hidden Sparks trains teachers to better recognize students’ different learning abilities. They needed a way to break into schools and convey the value of their coaching program, which requires a 5-year commitment. Based on interviews with teachers and administrators, we identified the pain points and created an appropriate strategy for communicating the before and after scenarios, they will experience. We then used that to create a brochure that takes the perspective of a teacher facing a challenging student situation. Readers are engaged through a multiple choice question and die-cut window that tease them to discover how this professional development program can help in that instance. The brochure has been a very successful sales tool in opening doors for the organization.
