American Foundation for Suicide Prevention
Unified Identity Promotes Suicide Prevention Walks
The pre-eminent events to raise money to prevent suicide needed a comprehensive brand identity to connect their three different types of events while retaining independent recognition for each.
Community Walks
Overnight Walks
We created a flexible system for print and digital ads and flyers that event hosts could customize for their local events across the country.
Campus Walks
The adaptable system was designed to increase awareness of the events in order to drive engagement and fundraising.
People around the country are using these tools to host local events in their communities that are coordinated with the national events for a consistent brand experience.
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