Client: Yeshivah of Flatbush

To help re-energize this school’s stalled capital campaign, Red Rooster Group developed an enticing brochure that went beyond the architectural renderings that had previously been used.

Our approach was to help donors understand the school’s story and what the new spaces would mean for students. We brought the static renderings to life by using vellum overlays with quotes from students about how the new spaces would improve their educational experience and build a more vibrant community.

We also emphasized the progress that had been made with an updated floor plan that highlighted the spaces already completed. The oversized 15 x 10 inch format (which opens to 30 inches) with full page, full bleed images, and vellum overlays gets donors to take another look at what the school is really about, and provide multiple ways to engage donors based on their various interests.

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