CLIENT: Pratham USA
As part of an extensive brand and fundraising development effort, we created a fresh website for Pratham, an organization driven to educate the youth of India.The website is oriented around engaging potential donors to learn more about Pratham’s mission, find their local chapter and attend events.
Employing educational elements as part of the design, we used a chalkboard background to symbolize teaching and learning and feature rollover maps for the chapters, programs in India, and Pratham’s influence around the world.
The site clearly shows what the problem is, what they do, how it has helped and different ways for individuals to get involved. The news and events are clearly listed and categorized under different chapters. We incorporated emotional impact by using photos, videos, and stories of the children, teachers, volunteers, and donors.
PROGRAM SECTION: The main page for the Programs section provides a short description of each program with links to full page descriptions. The sidebar mimics this navigation with thumbnail images for each program.
CHAPTERS SECTION: The main page for the Chapters section features a map with rollovers that reveal chapter information, and a grid of the 15 chapters with information about each and links to each respective chapter section. Each chapter page features their news and events, as well as chapter specific information including the board list.
NEWS SECTION: The main News section aggregates the national and chapter specific news. Clicking on a chapter in the sidebar displays news for that chapter.
DONATE SECTION: The Donate section builds the case for giving, featuring different ways to get involved in the organization, visitor reports from the field, and testimonials from supporters. The different sidebar elements throughout the site, including video, stats and text box, are evident on this page.
Links
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Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
