Today, I gave webinar for the National Council of Nonprofit’s statewide associations to help them improve their brands. The session addressed how the associations could best express their message, evaluate their marketing efforts, and build an infrastructure to communicate consistently.

The webinar was part of a larger marketing effort on the part of the National Council to present a more cohesive, unified face for the nonprofit sector. The National Council is the umbrella organization for the 38 statewide associations which act as resource and advocacy centers for the nonprofit organizations in their respective states.

In a time when nonprofits are forced to do more with less, the role of the associations is more important than ever and Red Rooster Group is proud to help. Our mission is to empower nonprofits and the nonprofit sector as a whole, and we have been involved in the National Council and some of the statewide associations. Last year, we conducted workshops at the Connecticut Association of Nonprofits, and helped to promote the New Jersey Center for Nonprofit’s annual conference. We are currently writing an article on branding for the CT Association’s magazine and helping the NJ association to improve their recruitment efforts and promote their conference.

If your nonprofit or association needs help with its marketing, don’t hesitate to contact us at 212-673-9353 or email howard@redroostergroup.com