Darren Ernest, President of 74 Marketing, shows how different forms of social media (such as blogs, video, social bookmarking, document sharing) all drive traffic to your website. His tips for using social media:
- Have a strategy.
- Have a measurement plan – know what do you want to accomplish
- Integration – blog is the hub, drive SEO, create relationships
- Implementation – who will be doing this and what resources are we allocating to it.
- Monitoring and adjustment.
RESOURCE: www.74marketing.com
WAKE UP CALL: What’s preventing your nonprofit from taking advantage of social media?
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