Archive

In engaging a humorous approach, this ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract, and showcases the range of benefits in a friendly way.

Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.

Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to [...]