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The success of any project begins before the project starts, with a clear plan for communication and decision-making.

Many nonprofits want to use photos shot by volunteers with little understanding of what is needed for a quality image, many made with cell phones, and most taken at a resolution too low to use in [...]

Reviews of your nonprofit's brand help determine what is and isn't working. So, what are you waiting for? Apply today.

Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.

Pulling all your chapters or affiliates together around a consistent brand identity will increase your brand recognition and impact.

Does your donate button stand out? Check now or miss out on some big checks!

Is your nonprofit's website attracting donors and keeping them interested? It should! Look at your site with these criteria in mind.

Your nonprofit has a lot in common with a for-profit business, including overhead. How do you justify that?

Showing people the impact your organization has can boost interest and donations.

Learn from the mistakes of others. By looking at what isn't working on your competitor's websites, you can improve your own site.

You can revitalize your nonprofit's brand without changing its name. Consider the reasons against a name change before you make a decision.

Your nonprofit's tagline helps make your organization more memorable. Craft it carefully.