Archive

Changing an organization's name may seem daunting, but doing so can make its mission clear and revitalize its outreach efforts.

Giving your branding team the tools and time to do its job is a big part of getting the job done right.

Building a brand is a team effort. Do you know how to get your team motivated to keep your brand vital?

The value of survey results depends on how well you select respondents and how you phrase questions.

Want to find out how well your marketing is reaching its target? A survey may give you the information you need ... and more.

Look beyond your usual circles when targeting audiences for your nonprofit's messages. You may be overlooking people who can make an important contribution to your nonprofit's success.

In your rush to hit "send" on your nonprofit's e-newsletter, don't forget why you send it out in the first place. Marketing outreach should further your nonprofit's goals, not end up in Junk mail.

Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term [...]

Branding isn't just for businesses. Nonprofits need to build brands, too, as successful ones already know.

Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization's mission, your logo design needs to meet objective criteria.

What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.

Make sure your nonprofit gets noticed. Nurture your brand!