Naming for Nonprofits
The expertise you need to develop an effective name for your organization.
We help address critical issues with organizational names:
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No longer reflects your mission.
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Is misunderstood or difficult to pronounce.
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You want to introduce new services or expand to new areas.
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You want to reach new audiences, including donors.
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You need to bring your programs or divisions into alignment.
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Or other strategic needs.
SERVICES
We Can Help
Renaming your organization is a big deal. You don’t want to lose your history or recognition you have built up, but you need to move forward. We can guide you through that process — doing the necessary research, generating a range of names for your consideration, and building consensus with your team so that you will have a name that meets your needs.
RESEARCH
- Brand & Name Assessments of your strengths and weaknesses.
- Competitive Reviews to help your organization stand out.
- Recommendations to determine if you need a new name.
- Creative Brief to capture what your name needs to convey.
NAMING
- Name Generation of a wide range of names
- Naming Presentations to engage stakeholders in the process.
- Field Testing for input on various names to help you decide.
- Domain Names that work for your organization.
- Vetting and trademark searches for availability.
SUPPORT
- Decision-Making Support for your team and board.
- Visual Identity Design to unify your organization.
- Brand Launch Services to announce your new name to your audiences.
- Transition Services to help you shift to the new name and update materials.
EXAMPLES
Nonprofits We Have Renamed
Rebranding Positions Human Services Agency as a Leader in the Sector
“Red Rooster Group’s process was strategic, creative and inventive from start to finish. Today, we have a new name and visual identity that are truly reflective of our impact in the community.”
— MEREDITH BARBER, Rising Ground
Renaming Helps Organization Cut Fundraising Expenses
“We chose Red Rooster Group to help us develop a brand identity with maximum impact. Within the first six months, our brand awareness achieved parity with our old brand that had been used for 25 years. We applaud Red Rooster Group for their exceptional guidance on this critical investment.”
— ROBBI RICE DIETRICH, Partnership With Native Americans
Special Needs School Changes Name to Remain Relevant
“Red Rooster Group’s guidance have proven invaluable in transforming our brand. Having outgrown our name after more than 35 years, we underwent the process of a name change. The response has been fantastic, and everyone loves the new name and logo.”
— VIVIANA LITOVSKY, Westbridge Academy
Educational Nonprofit Rebrands for Greater Awareness
“Red Rooster Group have impressed us at every turn. Their systematic approach, as well as intrinsic understanding of our values and aspirations, enabled their team to hit the ball out of the park on the first try. We are thrilled with the results.”
— LISA WIXON, MusiCan
Disability Coalition Repositions for Greater Inclusion & Global Growth
National Nonprofit Rebrands to Broaden Its Audience
Brand Introduces a Complex Concept
New Name Clarifies Nonprofit’s Mission
National Nonprofit Enhances Its Appeal with a New Name
Nonprofit Business Association is Rebranded as a Network
New Names
A new camp in which campers choose different activities each week.
Peer-to-peer collaboration network for child welfare agencies.
An organization promoting green jobs in New York City.
A fee-based senior care management service run by a nonprofit.
A consortium of organizations to counter misconceptions about HIV/AIDS.
A conference of educational foundations.
