CLIENT: Seedco
With black males in this country facing a 1 in 4 chance of going to prison during their lifetimes, how do you get urban teens to think about career choices? National nonprofit organization, Seedco created a workbook, funded by the New York City Department of Youth and Community Development, to address this issue and tasked Red Rooster Group with making it appealing to the target market.
Workbook
We employed three aspects of design to make this project a success: The first was in organizing the information in a way that would be useful, allowing readers to enter the workbook on any page. All activities are designed to be stand-alone and each page features a strip down the side indicating the activity name and chapter.
Secondly, the overall design uses the vernacular typefaces and images that inner city teens can identify with. Each page in the 160 page workbook is different to keep kids engaged.
And finally, to help as an educational tool, on the bottom of every page, each activity has a series icons indicating the types of skills that the activity builds. This is useful for both the teens, and teachers who are looking for activities to strengthen students’ weaknesses.
“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”
— Linda Rodriguez
Senior Manager for Program Development & Technical Assistance
Other Seedco Projects
We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.
- Seedco EarnMore Campaign
- Seedco Project: Career Guide Engages Urban Teens
- Seedco Policy Reports Establish Credibility
- Seedco Marketing Campaign Promotes Event for Policy Makers
Links
- See other nonprofit publications.
- See nonprofit branding case studies.
- Contact Red Rooster Group for help with your marketing
