Blog

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, [...]

A $6 million nonprofit loses all its funding overnight. What should it do? Red Rooster Group provides our recommendations.

Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.

CLIENT: Westbridge Academy Website This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and [...]

Appropriation of Content is at the Center of Creativity According to Kirby Ferguson Kirby Ferguson, a New York based writer, producer, director and editor gave a lecture today at this [...]

The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much [...]

Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of [...]

John Maeda Speaks at Creative Mornings Session In TheStar.com’s 2010 article “CEOs Must Be Artists?”, McGill University Professor and artist Nancy Adler spoke of “a tradition of [...]

More than 60 people from a diverse array of creative disciplines packed Mustang Harry's Bar in New York City for networking. The event brought together professionals in branding, advertising, [...]

In today’s increasingly tech-mediated world it is absolutely essential that your company or organization have an effective and compelling website. Your website serves as the public face of your [...]

  Social media is time consuming. Is it really worth the effort? It depends. If used in the right way, it can be a great tool to recruit volunteers and donors. If you are a small or [...]

Check out this webinar in which nonprofit branding expert Howard Adam Levy presents ways to integrate all marketing efforts to increase the number of supporters and attract donors. The webinar [...]