Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.
CLIENT: Westbridge Academy Website This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and [...]
Appropriation of Content is at the Center of Creativity According to Kirby Ferguson Kirby Ferguson, a New York based writer, producer, director and editor gave a lecture today at this [...]
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much [...]
Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of [...]
John Maeda Speaks at Creative Mornings Session In TheStar.com’s 2010 article “CEOs Must Be Artists?”, McGill University Professor and artist Nancy Adler spoke of “a tradition of [...]
More than 60 people from a diverse array of creative disciplines packed Mustang Harry's Bar in New York City for networking. The event brought together professionals in branding, advertising, [...]
In today’s increasingly tech-mediated world it is absolutely essential that your company or organization have an effective and compelling website. Your website serves as the public face of your [...]
Social media is time consuming. Is it really worth the effort? It depends. If used in the right way, it can be a great tool to recruit volunteers and donors. If you are a small or [...]
Check out this webinar in which nonprofit branding expert Howard Adam Levy presents ways to integrate all marketing efforts to increase the number of supporters and attract donors. The webinar [...]
Content can form the basis of a strong social media campaign according to Mary Lynn Halland. Mary Lynn is a marketing generalist and social media management specialist at Consulting Resources NY. [...]
