Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.
Administrators tell me all the time that communication with the board is essential. In practical terms, what does "good" communication or "constant" communication mean to you? How do you achieve [...]
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.