Nonprofit

Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization's mission, your logo design needs to meet objective criteria.

What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.

Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.

Your nonprofit wants to ratchet up its brand visibility but who do you ask for the money?

Don't leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.

So you've decided to hire outside help. Does it matter if the consultant you hire has experience with nonprofits? Yes, it does!

This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch [...]

These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.

The unique folds on this brochure for a Jewish educational nonprofit organization allows the user to see all the panels from one side of the paper.

Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have [...]

If your organization is considering changing its name, there's a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if [...]

Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This [...]