COVID-19 Messaging Lessons

Health authorities have been telling people to social distance and wear masks. Not everyone is adhering to the recommendations. Let’s take a look at the problems, what could have been done differently — and what you can do to craft persuasive messages that get people to take action.

Continue reading

It’s Time to Rethink Your Purpose

There’s a fundamental shift happening in society.  The challenges are larger than ever, and bigger, bolder solutions are needed to address them.  Nonprofits can rise to the challenge if they rethink their purpose.

Continue reading

The New Nonprofit Normal

The pandemic has forced nonprofits to innovate, and those innovations may change the future of the sector. As a lesson for all nonprofits, here’s what’s happening in New York City.

Continue reading