At a recent Green Marketing Group gathering convened by Les Judd of Green Bouroughs, a monthly gathering of environmentally-minded business owners to help each other share ideas and grow our business, Kerry Gillick-Goldberg, VP of PR for The Business Development Group simplified the essence of small business marketing as the intersection among three variables: what you do best, what buyers want and how you can make money bridging the two.
The provided specific marketing advice to the several of the members seeking to promote their green products, and discussed ways of helping increasing revenue for entrepreneurs through: increasing your billable rate, hiring others, passive income projects, books and products, commissions and affiliate sales and partnerships.
WAKE UP CALL: Whether in business or at a nonprofit, are you doing what leverages you best attributes and meets a market need?
RESOURCES:
Les Judd, Green Marketing Group: les@greenboroughs.com
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
