Social Entrepreneurial Sweet Spot

At a recent Green Marketing Group gathering convened by Les Judd of Green Bouroughs, a monthly gathering of environmentally-minded business owners to help each other share ideas and grow our business, Kerry Gillick-Goldberg, VP of PR for The Business Development Group simplified the essence of small business marketing as the intersection among three variables: what you do best, what buyers want and how you can make money bridging the two.

The provided specific marketing advice to the several of the members seeking to promote their green products, and discussed ways of helping increasing revenue for entrepreneurs through: increasing your billable rate, hiring others, passive income projects, books and products, commissions and affiliate sales and partnerships.

WAKE UP CALL: Whether in business or at a nonprofit, are you doing what leverages you best attributes and meets a market need?

RESOURCES:

Les Judd, Green Marketing Group: les@greenboroughs.com

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Lessons from a Social Entrepreneur

At a meeting of aspiring social entrepreneurs, Santosh Ramdoss, a Graduate Fellow at NYU and the winner of their business plan competition, shared his in-the-trenches story of identifying the needs of India’s poor. Thinking he would help them start their own businesses (as witness the enormous micro financing movement), he discovered that they’d rather have steady jobs.

Lessons

– Be prepared to be fooled by randomness and respect its importance
– Dealing with failure requires resilience
– Need humility and the need to learn from, not about
– Be socially entrepreneurial in everything you do.
– It takes way longer than you think

WAKE  UP CALL: In what ways are you prepared to take advantage of the unexpected?

RESOURCE: Santhosh@profitsforpeople.org