CLIENT: Hazon’s New York Jewish Environmental Bike Ride
Challenge: Fundraising Guide & Clinic
Hazon’s New York Environmental Bike Ride is the signature fundraising event for the largest Jewish environmental organization in North America. When the recession hit, the organization was worried about the participants being able to raise the required $1,200 minimum per rider.
Solution: Fundraising Guide & Clinic
Since a good portion of the participants were riding and fundraising for the first time, we created a 28-page fundraising and training guide. The booklet contained an overview of the event and what to expect, a guide to fundraising, including sample letters, and a training guide with charts to help riders get in shape for the event. We also produced a fundraising clinic to explain how to overcome the fear of asking for money, who to ask, and to answer their questions.
> Download PDF of the RIDE GUIDE
Results
In a year that donations to charities in the United States decreased 10%, the Hazon ride kept pace with last year’s giving levels. The Ride Guide is now being used for Hazon’s other rides in California and Israel.
To acknowledge the successful results, Red Rooster Group principal, Howard Adam Levy was named Hazon’s 2009 Person of The Year.
Links
- See the full marketing case study including recruitment promotion.
- See other nonprofit marketing case studies.
- See other nonprofit fundraising projects.
- See our commitment to the environment.
- Contact Red Rooster Group.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
