Attention-Getting Mailer Opens Doors

Cheap Date Kit

How do you get executives at the major cable operators, such as Time Warner, to notice your small cable network? Have a creative idea that’s hard to miss. Red Rooster Group worked with Moss Appeal to develop this innovative direct mailing for Reelzchannel, a station that focuses on the buzz around movies. Since watching a movie on cable is a cheap date, we created this Cheap Date Kit to show how ReelzChannel can help increase the use of pay-per-view movies on cable. The oversized mailer was impossible for executives to miss — opening the door for ReelzChannel’s sales force.

Winner: Silver MARK Award 

For excellence in promotional creativity in the cable industry.

Cheap Date Kit Card Top
Cheap Date Kit Card Bottom
Cheap Date Kit Card Back
Cheap Date Kit Box

New Brand Unifies Temple

Temple Sinai Logo
Temple Sinai Early Childhood Ad
Temple Sinai Adult Ed Ad
Temple Sinai Chazak Ad

New Brand Unifies Temple

Temple Sinai, the largest Reform congregation on Long Island, needed to update its brand. In a discovery phase, we explored the perceptions and strengths of this thriving congregation, including its rich diversity of offerings. To appeal to both members and potential members, we developed the theme of, “Where every heart has a home,” a new logo made out of Hebrew letters, and a visual identity system that creates a unique look for the temple while unifying all of its divisions.

Old Brands

Old Brands

 Old Materials

Old Materials

 Old Messages

Old Messages