Client: HigherSchool Instructional Services
When HigherSchool Instructional Services wanted to break into the New York City private market for supplemental educational services, they turned to Red Rooster Group. We developed a suite of new marketing materials including a brochure and matching presentation format that positioned the firm as a strong player against the formidable competitors in the New York City school market.
To present HigherSchool as better able to address the needs of that market, we created a brochure that shows HigherSchool’s understanding of schools’ concerns and how it can help them. The headline is an enticing offer to the schools to learn about how HigherSchool expertise achieves results for each school. The unique design reinforces the message in a memorable way. The client thought this approach was so effective that they asked us to adapt it for a national audience. The package also included inserts that show improvements in student achievement as a result of HigherSchool’s services.