CLIENT: Pratham USA

To be effective in raising funds for your organization, it’s important to have a solid case for your donors to support your cause. So when Pratham USA, the largest literacy organization in India, needed help in defining their message, Red Rooster Group came to the rescue.

We developed their case for support around what the donors need to know:

  1. THE PROBLEM: What is the problem that the organization is addressing? We humanized the problem of widespread illiteracy in India by telling a story about one girl’s plight. We also provided a visual demonstration of the problem by creating a graphic showing the cycle of poverty that plagues many in India.
  2. THE SOLUTION: What is Pratham doing about the problem? We describe Pratham’s programs to build literacy and create systemic change for education in the country.
  3. THE IMPACT: How effective is the organization in addressing the problem? To demonstrate Pratham’s success, we presented a chart showing the results of Pratham’s signature program, Read India II, in 21 states across India.
  4. THE APPEAL: How can donors support Pratham? We describe the different ways that people can support and get involved with the organization.

We designed the document to be easy to read and support Pratham’s brand, with photos that help to help people understand what Pratham does. Overall, this example of nonprofit design presents a clear and compelling case for supporting Pratham.

Case for Giving PDF.

The Case for Support was one step in a complete brand development process for Pratham USA that resulted in a new website, and marketing and fundraising materials to increase donations. We used the same formula when creating Pratham’s website. Read more about their website.

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