Don’t be afraid of the numbers. They can show how well your organization stacks up against the competition.
No matter the scope or size of your organization, get people to talk about it! If you have data to verify your organization’s accomplishments, publicizing it will get them talking.
Statistics Increase Sponsorships
Many corporations today are seeking partnerships with nonprofits. It’s a mutually beneficial relationship: The corporation is perceived as socially responsible and the nonprofit can use the money to provide programs and services. If your organization helped increase a school’s literacy rate by 90%, brag about it! If your healthcare organization gave 1,000 free vaccinations, brag about it!
Flaunting your organization’s success will make it stand out when corporations look for partners. This will ultimately have a greater impact on your clients, grantees, and members. It’s a win-win situation for everyone.
Let Your Nonprofit’s Numbers Do the Talking
From a nonprofit’s perspective, posting evidence of success on your website — such as graphs, testimonials or statistics — bolsters your brand’s image and encourages donors to contribute. If donors are unsure about which competing nonprofit to support, favorable statistics on your website may sway their decision.
For example, the Jericho Project, which provides services to the homeless, has a visible “Facts and Figures” section showing its success in keeping its beneficiaries off the streets. Pratham USA also does a wonderful job of creating an effective mix of powerful images and strong statistical data to show its wide impact in India. Everyone understands numbers, so if you have the data, use it.
Prove You Don’t Waste Your Donor’s Dollars
As a new or existing donor, you want to see your money being spent wisely. Knowing an organization is utilizing its contributions efficiently makes donating to it even more attractive. Also, knowing your money isn’t being mismanaged may motivate you to increase your donation.
Reassure Your Recipients
From a recipient’s perspective, it’s reassuring to know that the nonprofit helping you is doing the best it can. After all, you are the reason it exists.
Numbers don’t lie. Proving your nonprofit’s positive impact will maximize your reach and potentially increase donations.
By Natalie Glaser, a marketing intern at Red Rooster Group, who works with clients on marketing strategies.
