When the Sephardic Community Center approached us to promote their first Green Fair, there were two challenges. The first was to help people understand how to reduce their impact on the environment. At the same time, this was the Center’s first green initiative and they wanted to create a new look to hallmark their efforts.
The logo is combines a tree as an upward arrow, representing raising awareness, with a downward arrow to signify reducing impact. The message is conveyed clearly with a distinctive type treatment and a memorable logo.