Archive

You can revitalize your nonprofit's brand without changing its name. Consider the reasons against a name change before you make a decision.

Giving your branding team the tools and time to do its job is a big part of getting the job done right.

Get the most from your marketing budget by measuring, then refining your outreach campaigns.

If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.

Look beyond your usual circles when targeting audiences for your nonprofit's messages. You may be overlooking people who can make an important contribution to your nonprofit's success.

Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term [...]

Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization's mission, your logo design needs to meet objective criteria.

What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.

Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.

Don't leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.

Today, I received an email asking me to take a survey on the nonprofit sector and encountered a number of obstacles in getting to the survey. Here is my assessment and tips for improving the process.

Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best [...]