The Board’s Role in Managing Your Nonprofit’s Brand

If you have heard of the Red Cross, then you know the power of a strong brand: instant recognition and strong fundraising appeal. But powerful brands don’t just happen, they need to be nurtured. And boards can play an important role in building their nonprofit’s brand so that it engenders trust, inspires donations, and can be leveraged for corporate sponsorships. This article describes the 4 roles that your board can play in managing their nonprofit’s brand.