Take a minute to browse your nonprofit’s website and ask yourself these questions: Is the ‘Donate’ button visible? Does it stand out? Is it on every page of your website? Does your website make it easy to donate? If your answers aren’t a definitive yes, you may be missing out on a lot of money.
We all know that 15 minutes could save you 15% or more on your car insurance, but one minute could earn your nonprofit a lot more!
Where’s the ‘Donate’ Button? Should Never be a FAQ
Whether your organization focuses more on programs, services, or research, it’s still crucial to get donations. Your website is the first place people will go to learn more about your organization and contribute to your cause. If it’s hard to figure out where the donate button is on your website, potential donors will quickly give up trying. And that’s more of a loss for you than it is for them.
Donation Buttons Should be Quickly Noticed
A great way to solicit contributions is to specify a call to action. A call to action may be to sign a petition, volunteer, or join a club. For nonprofits, one of the most important calls to action is to make a donation. And what better way to facilitate this than by having a donation button on every page of your website? (If you want to take it a step further, you can have multiple donation buttons on each page). Be sure to make it easy for your viewers by distinguishing the “Donate” button from other engagement options on your website.
Simplicity is Key
The donation process can be the tipping point between a donor’s decision to continuously contribute to your cause or not contribute at all. Try donating on your nonprofit’s website from a third-party perspective. Do you get so frustrated that you want to “X” out of the window or do you see your confirmation quickly pop up? Just remember, your answers say a lot about how others view your site, too.
By Natalie Glaser, a marketing intern at Red Rooster Group.
