A new environment event attracts sponsors through effective design.
Continue readingAttracting Sponsors for a New Environmental Event
Solar Sign
We created a sign to educate park visitors about how the solar-powered lamps work.
See the Film FUEL This Weekend
Last night, I saw a film called FUEL that explored how we can break our addiction to oil and adopt alternative energy sources in particular bio-diesel fuel grown from soybeans. I strongly urge you to catch it at its short run in NYC. Continue reading
The Moment of Now Conference 2008
On October 24, 2008, the Columbia School of Business held a conference titled “The Moment of Now: Market Innovations in Social Enterprise” to explore themes in the emerging sector of social enterprise. In this session on Cultivating Effective NGO-Business Partnerships, Gordon Peterson (second from left), VP of Corporate Social Responsibility for The Timberland Company, squared off with two nonprofits: Allison Clements (left), Corporate Counsel for the Natural Resources Defense Council, and Kyle Cahill, Director of Corporate Engagement at the Environmental Defense (third from left), moderated by Alan Webber, Founder of Fast Company magazine.Continue reading
Social Entrepreneurial Sweet Spot
At a recent Green Marketing Group gathering convened by Les Judd of Green Bouroughs, a monthly gathering of environmentally-minded business owners to help each other share ideas and grow our business, Kerry Gillick-Goldberg, VP of PR for The Business Development Group simplified the essence of small business marketing as the intersection among three variables: what you do best, what buyers want and how you can make money bridging the two.
The provided specific marketing advice to the several of the members seeking to promote their green products, and discussed ways of helping increasing revenue for entrepreneurs through: increasing your billable rate, hiring others, passive income projects, books and products, commissions and affiliate sales and partnerships.
WAKE UP CALL: Whether in business or at a nonprofit, are you doing what leverages you best attributes and meets a market need?
RESOURCES:
Les Judd, Green Marketing Group: les@greenboroughs.com
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.