Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.
Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of [...]
John Maeda Speaks at Creative Mornings Session In TheStar.com’s 2010 article “CEOs Must Be Artists?”, McGill University Professor and artist Nancy Adler spoke of “a tradition of [...]
Social media is time consuming. Is it really worth the effort? It depends. If used in the right way, it can be a great tool to recruit volunteers and donors. If you are a small or [...]
Events are great for raising money for your organization, but are you maximizing the impact of all that hard work? Besides fundraising, events can build awareness about what your organization [...]
CLIENT: New Jersey Center for Non-Profits This membership brochure presents the Center’s membership benefits in a clear and compelling way. We organized the information around three main [...]
Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and [...]
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.
Howard Adam Levy spoke about Nonprofit Marketing on a Shoestring at the Foundation Center yesterday. He described the process for updating Friends of Karens’ brand and website and then [...]
Properly promoting your event will help make it a success. We have compiled this checklist of items for promoting your fundraising event as well as free resources you can take advantage of.
