Is it possible to communicate entirely in symbols?

One artist addressed this issue at the Second Lives exhibit at the Museum of Art and Design in Manhattan, which runs through April 19, 2009. In a commentary on what language means today, the artist uses icons to depict a conversation between two people who meet on board an airplane, an icon-rich environment.

After reading the story in icons, which features a running narrative below it, museum goers are invited to engage in their own dialog using only symbols. A computer features a dictionary-style listing of icons from which to select and construct sentences.

Does it work? Well, you could form a limited range of sentences using the icons, but I wasn’t able to decipher the icon sentences that other museum goers had left. I believe that two reasons account for this.

The first is that icons derive their meaning, in large part, only after repeated exposures. That’s why in many cases, icons are still accompanied by text below them. Another factor influencing the readability of icons is context — the environment in which the symbols appear provides clues to what they mean.

In all, this is an interesting commentary on how the nature of language is changing in a time when IM texting has given rise to widely understood abbreviations, emoticons are commonly used to convey base emotions, and corporate logos have become a shorthand for a range of values and stories.

WAKE UP CALL: So what ramifications does this have for us as a culture? On the upside, symbols provide a shorthand for allowing people to communicate with each other quicker and easier than ever before. On the other hand, in a world that increasingly communicates through visual rather than written methods, we need to be aware of the ways in which nuanced and complex thought is being compromised.

IDEAS: Valuing Intellectual Capital

Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about a nonprofit organization that was planning a campaign to raise $300,000 for food pantries and safety net social services, as well as to engage the community in volunteering on a regular basis.Continue reading

Social Media Strategies

Darren Ernest, President of 74 Marketing, shows how different forms of social media (such as blogs, video, social bookmarking, document sharing) all drive traffic to your website. His tips for using social media:

  1. Have a strategy.
  2. Have a measurement plan – know what do you want to accomplish
  3. Integration – blog is the hub, drive SEO, create relationships
  4. Implementation – who will be doing this and what resources are we allocating to it.
  5. Monitoring and adjustment.

RESOURCE: www.74marketing.com

WAKE UP CALL: What’s preventing your nonprofit from taking advantage of social media?

The Secrets of Business Referrals

The Nonprofit Resource Group meets monthly to foster connections between nonprofit consultants and to help each other grow our businesses. At the last meeting, Interim CEO Consultant, John Corwin, gave advice on how to create an giving and receiving referrals. Addressing the natural apprehension to call some one, he provided with these seven reasons people will take your call:

1. The relationship of the referrer.
2. It’s the only thing they will do that day that is risk free.
3. There is a mystique about helping people.
4. Be shameless about offering free food (breakfast, lunch or coffee) in exchange for free food.
5. People love to give advice.
6. People understand that networking is a life-long quest and two-way street.
7. You become a part of their network.


Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.