CLIENT: Pratham USA
We designed the donate page for this nonprofit website to take advantage of best practices for nonprofit website design. The interface focuses on recurring donations and uses images for an emotional connection. We created a graphic to show the high percentage of funds going to programs and included their 4 star rating from Charity Navigator. The form is contained on a single page, which studies show out perform multiple screens.
We also created a robust Thank You page that online donors receive after donating. The page is intended to keep donors engaged with the organization by presenting a range of ways to get involved.
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