CLIENT: Jewish Federation of Greater Middlesex County, NJ
We helped a local Jewish Federation transition their organization to address the changing needs of their community, update their mission, and develop new fundraising messages and communication tools.
Brochure
How do you help tell a cohesive story for an organization that works in so many areas? We created a compelling fundraising theme, brochure and materials to promote this Jewish Federation. With the headline, “Why should I support the Jewish Federation?,” the inside panel of the brochure answered with, “For the good you can see around every corner.” This was used as the overall fundraising theme to show the impact that the Federation has in many areas around the county. The inside of the brochure presents a virtual walk through the community, visually showing all the ways in which the Federation was supporting the institutions that people rely on.
Ad
The ad presented the concept in one panel – a visual reminder of all the institutions that the Federation supports and a powerful appeal for support.
Presentation
We then created a presentation that allows the organization to delve into the story at a more personal level, exploring the impact based on the values and institutions that donors could identify with.
Brand Manual
While the national organization, the Jewish Federations of North America, had developed a new logo, we adapted it for local use. To help the staff implement the brand successfully, we adapted the national Federation’s brand manual. The manual contains all the messaging elements, shows all the versions of the logos – with and without the tagline, in color and grayscale, and in print and web formats — along with guidelines for logo usage, typefaces, colors, stationery items and other marketing materials.
Email Newsletter Templates
To help the Federation’s recipients quickly identify emails, we created a consistent system for the email templates, with headers for a general, news, and events emails.
Related Stories
Read the full case study and get the inside scoop.
Read “Lessons from Branding a Jewish Agency”
Links
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
