name change – Red Rooster Group

Ask the Expert: Should We Change Our Name?

I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a part of your customer base to gain more customers is worth a name change?

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name change Nonprofit Branding Nonprofit Naming

Types of Nonprofit Names

There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated nomenclature, or you have just merged with another entity. This article, published in B2C Marketing Insider, gives an overview of types of nonprofit names.

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name change Nonprofit Branding Nonprofit Naming organizational name