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You will attract better partners for any project if you start with a good RFP, one that lays out exactly what you need and when you need it.

When you take photos for your nonprofit, focus! Not just the camera but your attention to detail, such as these 7 tips for high-quality photographs.

Building a brand is a team effort. Do you know how to get your team motivated to keep your brand vital?

If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.

Look beyond your usual circles when targeting audiences for your nonprofit's messages. You may be overlooking people who can make an important contribution to your nonprofit's success.

In your rush to hit "send" on your nonprofit's e-newsletter, don't forget why you send it out in the first place. Marketing outreach should further your nonprofit's goals, not end up in Junk mail.

Branding isn't just for businesses. Nonprofits need to build brands, too, as successful ones already know.

What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.

Make sure your nonprofit gets noticed. Nurture your brand!

Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.

Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics [...]

In addition to serving as the key identifying mark, your organization’s logo can tell people a lot about your organization, its values and philosophy. But that's only half the story. Once you [...]