I received the mailing showing the new paper ballot and I am shocked how poorly designed it is. The fill in dot is in the bottom of the box for each candidate and is actually located closest to [...]
CLIENT: Jewish Federation of Greater Middlesex County, NJ We helped a local Jewish Federation transition their organization to address the changing needs of their community, update their mission, [...]
Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit [...]
CLIENT: Jewish Federation of Greater Middlesex County, NJ CHALLENGE How do you expand the audience for an event which has traditionally attracted women only, to include more men? This [...]
CLIENT: Jewish Community Center, Deal, NJ Using the Safari theme, we created materials that attracted attention and increased attendance for this organization’s annual fundraising auction. [...]
Are you hiding your message from your donors? In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The [...]
GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a [...]
Logo for a cycling team to support a fundraising ride. The logo was part of a marketing effort to build support for Hazon’s New York Jewish Environmental Bike Ride. Red Rooster Group Principal, [...]
