What should be expected from a media sponsor when asked to sponsor an annual gala fundraiser? When it comes to local TV, radio and newspaper sponsorships (if your sponsorship levels range from $600 to $10,000) what is reasonable to ask in return? It doesn’t seem like 10k would get you much air time if you were buying it outright. We are hoping to raise $30-50k in our second year and have 250-300 people attending. — Walter R.
Continue readingIt’s not often that nonprofit organizations are afforded a mention in the popular press for a name change. But one organization in California did. The Auburn Journal, covering northern California, wrote about the rationale for an adoption agency changing its name from Sierra Adoption Services to Sierra Forever Families. Removing the word “adoption” in favor of “forever families” was part of their brand strategy to change public perception about the adoption. At Red Rooster Group, we’re glad that there is more widespread interest in nonprofit branding issues. We counsel our clients that a name change or new brand launch is a perfect opportunity for them to garner some media coverage, particularly around anniversaries or other major milestones or initiatives.
SOURCE: Adoption group changes name to Sierra Forever Families