Nonprofits seek to improve their websites for many reasons:
- Raising Money
- Building a Community of Supporters
- Improving Membership Rates
- Increasing Participation in Programs
- Promoting Events
- Educating People About an Issue
- Inspiring Action
- Increasing Visibility and Clout
- Demonstrating Viability to Funders
These were the key points I made at our Websites That Work seminar at the United Way of Westchester yesterday. The 3-hour session helped nonprofits to understand the essential steps in the website process which include:
- Determine your objectives.
- Assess your site.
- Identify your audience.
- Create your site map.
- Determine your budget and resources.
- Determine the features needed.
- Select your Content Management System (CMS).
- Determine your keywords.
- Develop your content – words and pictures.
- Install Google analytics.
Download a PDF of the Websites That Work presentation
Contact us if you need help in reviving your website: 212-673-9353 or howard@redroostergroup.com
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
Just got the evaluation forms back. Received rave reviews: “Presenter was excellent… knowledgeable, smart, personable, generous with knowledge… excellent presentation… very informative… benefits every aspect of growing a website”