Nonprofits seek to improve their websites for many reasons:

  • Raising Money
  • Building a Community of Supporters
  • Improving Membership Rates
  • Increasing Participation in Programs
  • Promoting Events
  • Educating People About an Issue
  • Inspiring Action
  • Increasing Visibility and Clout
  • Demonstrating Viability to Funders

These were the key points I made at our Websites That Work seminar at the United Way of Westchester yesterday. The 3-hour session helped nonprofits to understand the essential steps in the website process which include:

  1. Determine your objectives.
  2. Assess your site.
  3. Identify your audience.
  4. Create your site map.
  5. Determine your budget and resources.
  6. Determine the features needed.
  7. Select your Content Management System (CMS).
  8. Determine your keywords.
  9. Develop your content – words and pictures.
  10. Install Google analytics.

Download a PDF of the Websites That Work presentation

Contact us if you need help in reviving your website: 212-673-9353 or howard@redroostergroup.com


Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.


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  • Howard Adam Levy

    Just got the evaluation forms back. Received rave reviews: “Presenter was excellent… knowledgeable, smart, personable, generous with knowledge… excellent presentation… very informative… benefits every aspect of growing a website”