Board members do more than govern. They are also guardians and ambassadors for the brand.
Continue reading6 Ways Boards Are Critical to a Nonprofit’s Brand
How to Work Effectively with an Outside Consultant
The success of any project begins before the project starts, with a clear plan for communication and decision-making.
Continue readingA Good RFP Attracts Better Partners for Your Project
You will attract better partners for any project if you start with a good RFP, one that lays out exactly what you need and when you need it.
Continue readingTimes Up: A Radical Proposal for Nonprofits
A radical proposal to limit the lifespan of new nonprofits to 10 years. This would focus new organizations on adopting innovative ideas in order to actually solve a problem, rather than in merely providing services.
Continue readingDon’t Start a Nonprofit
We get a lot of calls from well-intentioned individuals wanting to make a difference in the world. That’s great. We need more caring people making a difference. We don’t necessarily need another nonprofit organization to do so.
Continue readingThe Many Ways to Unify Your Nonprofit’s Brand
These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.
Continue readingDeveloping a New Name for Your Nonprofit
If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.
Continue readingTo Mimic Another Nonprofit’s Name?
Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This article provides an answer.
Continue readingTime for Your Nonprofit to Change Its Name?
There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.
Continue readingReligious Nonprofits Are Rebranding to Attract Wider Audiences
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.
Continue readingWhat’s Your Problem?
Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of Red Rooster Group’s Free Brand Review Competition show nonprofits struggling to improve their branding and fundraising in different areas.
Continue readingTime to Develop New Donor-Friendly Messaging?
Developing effective messaging for your nonprofit is essential in helping donors understand your organization’s importance and its impact on society. But the understanding has to start within your organization, including educating everyone involved in communicating your message to speak the same language and articulate the organization’s value in the same way.
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