To thank its donors and supporters, with a last minute appeal for donations, we created this email that explained the impact that this multi-service agency had during the year using best practices for nonprofit fundraising appeals.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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As part of a comprehensive brand update for Pratham USA that included a new website and fundraising materials, we created an email newsletter system for the organization. With 15 chapters around the United States staffed by volunteers, Pratham needed a way for the chapter heads to create email easily.
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When the largest literacy organization in India needed help appealing to donors, they turned to Red Rooster Group. We undertook a complete brand development process to help the organization revitalize their message and appeal. This resulted in a new website, and marketing and fundraising materials to help Pratham increase donations.
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We designed the donate page for this nonprofit website to take advantage of best practices for nonprofit website design. The interface focuses on recurring donations and uses images for an emotional connection. We created a graphic to show the high percentage of funds going to programs and included their 4 star rating from Charity Navigator. The form is contained on a single page, which studies show out perform multiple screens.
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This e-card was illustrated and animated as a holiday e-greeting for the American Civil Liberties Union with the theme “Whatever the reason you celebrate the season, the promise of America is that you can.”
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